About Face International

At Face International, we believe beauty is more than skin deep,it is a tool for empowerment. We are a proud Black-owned and operated cosmetics brand and beauty boutique dedicated to high-performance makeup and transformative beauty services.

Whether you are looking for top-tier products or expert artistry, our mission is to empower you, build your confidence, and reveal a radiant side of yourself you never knew existed. Because when you look good, you feel good.

Skin First Cosmetics & Expert Artistry

While high-performance cosmetics are the heart of our brand, we offer a full-service beauty experience designed to elevate your everyday look or prepare you for your biggest moments.

Nutrient Rich Cosmetics:

Every item in our collection is formulated with vitamins and minerals to nourish your skin while looking flawless.

 

Full-Face Applications:

Custom makeup tailored to your unique features, skin tone, and style.

 

Brows & Lashes:

Precision-styled eyebrows and customized eyelash applications to frame your face perfectly.

Formulated for Us. Designed for Everyone.

Our line was born out of a passion to specialize in rich, vibrant shades designed specifically for women of color. However, true beauty knows no boundaries. We proudly curate inclusive shade ranges and versatile palettes crafted to celebrate every ethnicity and skin tone.

 

Our Evolution

Rooted in a legacy that began with Colour U Cosmetics, Face International launched in 2014 as a subsidiary under the management of Tremale Sims and its Founder and then-owner, Karen Stallings. Backed by decades of industry expertise, we built a reputation on trend setting artistry, premium product quality, and deep community trust in Metro Atlanta.

 

Stepping into a new chapter, Tremale Sims officially took full ownership of Face International in 2025. Today, our mission remains focused on serving our community with integrity and delivering cosmetics and services you can rely on.